Technology has allowed any and everyone to compete in today's music industry. Understanding the resources available allows all artists to maximise their opportunities to connect with likeminded listeners.
Amorie - For No One
With a multitude of aggregators, performance rights organisations, and streaming platforms, an understanding of royalties, income streams, and copyright can be the difference between a successful campaign and an empty space where a release was planned. Amorie wanted to release a rework off The Beatles' For No One, so all of the necessary rights were acquired to release the cover digitally and launch a campaign for the release.